Iss Diwali, Khud ki Lega
toh Red FM iPhone6 Dega!
Mumbai, October, 2014: Carrying forward its legacy of presenting best entertainment for its listeners, 93.5 RED FM, India’s largest and the most awarded radio network, brings a first-ever, on-air Diwali contest in its true Bajaate Raho style. With the iphone 6 launch around the corner , RED FM gives its listeners in Delhi and Mumbai a chance to win the all new Apple iPhone 6 by participating in its contest –Khud Ki lega toh Red FM iPhone6 dega. The contest will be run across Delhi and Mumbai making Diwali even more fantastic and rewarding for RED FM listeners.
RJ Raunac in Delhi and RJ Malishka in Mumbai will steer the campaign on their show Morning No 1. Under the contest, every day from 13th Oct to 23rd October, Raunac and Malishka will give a funny selfie-theme and will ask the listeners to click their selfies basis the theme. Then, the listeners would be required to upload their quirkiest and wackiest selfies on the Facebook page of RED FM. The selfie theme will be aired during all the RED FM shows, giving away page details and appealing contenders. The contest winner of each day will be declared the next day and will be awarded with an iPhone6.
Commenting on the initiative, Ms. Nisha Narayanan, COO, 93.5 RED FM said, “Red FM has always been a trendsetter and been the reflection of the trends with the youth. This is a ‘Selfie’ generation with millions of them clicked every second across the globe. With the Indian youth too, ‘Selfies’ are cool & with the big buzz around iphone 6 launch in India in the Diwali week, we thought of an innovative contest wherein their coolest selfies could get them the iPhone 6. The contest is backed by good digital and on-air push, and I am sure that our listeners will make it a mega success.”
About 93.5 RED FM:
93.5 RED FM, India’s Largest Radio Network* has always believed in the philosophy and attitude of ‘Bajaate Raho!’ along with a music strategy of playing only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format. The brand has successfully launched new extensions- RED Mobile, RED Activ, RED Live and RED Digital, which are all independent IPRs with the same brand philosophy and attitude.One of the MOST AWARDED BRANDS in the industry, RED FM boasts of over 115 awards including the award for the BEST FM BRAND, BEST FM STATION, BEST RJs, etc.