INORBIT MALL PROMOTES ENTREPRENEURSHIP IN WOMEN
Hosted Pink Power contest where the most promising ideas were felicitated by Inorbit & actress Pooja Chopra
Mumbai, 13th August 2015 – Inorbit Malls concluded their unique “Pink Power” initiative today at their Malad Mall with Former Miss India winner and actress Pooja Chopra as guest of honour. Launched on Women’s Day this year, the Pink Power contest had called in participation of Inorbit’s female customers to share details of their entrepreneurial business ventures. The winners selected by Inorbit were awarded retail space for a period of 6 months in the Vashi and Malad malls to showcase their products to help them pursue their entrepreneurial dreams.
The initiative was a massive success for Inorbit as Pink Power saw 748 entries in 3 weeks from their Malad and Vashi Mall. Out of these entries 6 winners were selected on basis of innovation, scalability and future potential and were awarded by the gorgeous actress Pooja Chopra. In addition to retail space, Inorbit will also help them connect with national and international brands to expand their business.
One of the winners, Megha Gupta, an urbanologist with interest in social planning, urban development who launched “DharaviMarket.com” with an aim to provide quality products at affordable prices and help the enterprising Dharavi residents with business expansion via the web. Another winner Nasreen Ansari, an MBA graduate with over 8 years of experience in the corporate world launched handcrafted soaps made from exotic ingredients called “Puriso” meaning purity.
Other winners Sayeeda Goriwalam a civil engineer started a venture to create striking yet affordable art for the masses; Hawra Murtaza Dhanerawala, a Hotel Management graduate built “WestCoast Aquatics” to design and build customizes aquarium and water features for exotic species for personal and corporate offices. Laxmi Prajakta, a computer engineer who also studied ceramics & glass design was also recognized for her “Glass Home Décor” venture that has created 51 customized products such as trays, candle stands, murals etc. Last but not the least Subhangi Vaidyanath, an interior designing professional with over two decades of experience launched “Furnicheer” with an aim to offer exquisite accessories and soft furnishings to enhance interiors.
Speaking about the initiative, Rajneesh Mahajan, Executive Director Inorbit Malls Pvt Ltd, said, “We at Inorbit are incredibly proud of Pink Power, each of the participants and the winners. We are overwhelmed by the response of our shoppers and are glad that we could help give flight to their brilliance and innovation. We hope to be able to take this to a bigger level, see many more ideas and we will strive to bridge the gap between their ideas and opportunities further next year.”
Puneet Varma, AVP Corporate Communications & Marketing Inorbit Mall said, “We at Inorbit Malls are very passionate about the cause of women empowerment and it is easy to see the amount of talent in this country. We wanted to bridge the gap between this talent and the opportunities to showcase it and that’s how the idea of Pink Power came up. This initiative is very significant to us and we hope to repeat its success in the coming years.”
Adding on, actress and guest of honour Pooja Chopra said, “It is very inspiring to see women of such calibre being awarded by Inorbit today and it gives me great pleasure to be here to support each of them”
About Inorbit Malls:
Inorbit Malls, a group company of the K. Raheja Corp, was initiated with an objective to not just create physical structures but also to influence lifestyles. Inorbit Malls, committed to setting benchmarks in retailing in India, provides an excellent walk through experience for customers. Inorbit Malls combine the knowledge of the Indian Consumer and a changing Indian market scenario in locating, designing, planning and managing retail environments.
Inorbit Malls began their journey by opening its first mall at Malad to the public in early 2004, in Mumbai. Since then, Inorbit has repeated its success with world class malls in Vashi - Navi Mumbai, Cyberabad - Hyderabad, Viman Nagar – Pune, Whitefield – Bangalore & Gorwa Road - Vadodara. The malls have universal class and appeal and seek to provide a one-stop destination for fashion, lifestyle, food, and entertainment leading to an international experience