Skip to main content



‘Masaba for Anouk’ collection brings together quirky & ethnic for the new age women

Mumbai, August 13, 2015: Anouk, a fashion brand from Myntra, unveiled a new collection in collaboration with Masaba which masterfully combines the quirky designs of Masabaand the contemporary ethnic styles of Anouk. The trendsetting signature line 'Masaba for Anouk' offers stylish apparel in bright colours and quirky patterns, bringing cheer to traditional ethnic wear.  

‘Masaba for Anouk’collection is young, unapologetic and demands the responsibility of being the centre of attention. The new collection explores Masaba's signature usage of strikingly unique motifs that capture her fascination like the lock and key, parrots, sunflowers and pointed pencils. The trendy apparel ranges from kurtas and SKD’s to dhoti pants, tops, palazzo pants and jumpsuits. The silhouettes are sharp and geometric, its etched symmetry drawing vision to follow the lines.

Describing the rationale behind the new collection and her involvement in the brand, Masaba, Creative Director, Anouk said, “This collection is close to me as Anouk personifies every young Indian woman who I like to speak to through my designs. She has a passion for life, flair for fashion and loves unique bold design concepts. I’m happy to have designed a collection which brings out her many facets and the intense colour palette reflects her profound persona.”

Commenting on the launch of the collection, Abhishek Verma, Head, Myntra Fashion Brands said, "We are excited to introduce yet another distinct collection, this time in collaboration with Masaba. Anouk as a brand stands for offering unique styles for the contemporary woman. We believe this line will add a new dimension in the fashion trends and offer our women shoppers the very best of chic traditional styles."

Manish Aggarwal, V.P, Marketing, Myntra Fashion Brands complemented Masaba on how she has beautifully embodied Anouk's values of individuality, urbanism and tradition in the new collection. He said, “This is yet another step towards adding vibrancy and youthfulness to our offerings post the recent Anouk‘Bold is Beautiful’ campaign.”

Anouk announced Masaba as its Creative Director in October last year to translate her designs and create a versatile style experience for the contemporary women who is multifaceted, and isn't afraid to state it.

Through a range of vibrant hues, the ‘Masaba for Anouk’ collection explores modern methods of implementing ethnic patterns and busting stereotypes associated with ethnic wear as a category.With 40 unique styles ranging from INR 1399 to 4199, the collection is sure to inspire women and make heads turn. ‘Masaba forAnouk’ collection is exclusively available on Myntraand Flipkart.

Masaba’s Design Inspiration:

The inspiration was a mix of many stories. The lock and key motif with parrots, lot of florals and pencils are all designed in a unique manner and add to the quirk quotient. They are not rigidly strewn across canvas, but made to freely interact with the elements of the design, like for instance; parrots perched on pencils, holding locks in their beak.

About Anouk:

Anouk is the leading ethnic wear brand from Myntra. Anouk has a range of collection that is designed keeping in mind the style preferences of a contemporary woman. The brand is all about celebrating this woman, her beauty, her existence, her freedom, her presence that lights up every occasion. The range has beautiful kurtas, crop tops, CKD sets, sarees and accessories to celebrate the woman in you with products ranging from INR 449 to INR 5199.
Anouk woman, comparable to a classical poetic beauty exudes compassion and spirit of celebration. With freedom and loftiness in her movement, she exudes confidence.

About Myntra:

Myntra is among the leading e-commerce platforms in India for fashion and lifestyle products. The brand has partnered with over 1,300 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. The platform receives over 90 million visits every month and its delivery network extends to over 20,000 serviceable areas across the country. 

With the largest in-season product catalogue, 100% authentic products, Cash On Delivery and 30-day Exchange/Return policy, Myntra App is today the preferred shopping destination in India.


Popular posts from this blog


The Award is established to boost ICT innovations in 

India Aegis School of Business, Data Science, Cyber Security and Telecom, a leading school in telecom, data science and cyber security hosted the second jury round with a focus on technology in Mumbai. Industry stalwart like Kirat Communication, Lavelle Networks, Tech Mahindra, eClerx, HCL, Teleperformance DIBS, Jadooz, ESRI, Datamatics, Parallel Wireless, MagicTap, Airtel Business, Sankriti company of Dell EMC, GeBBS, Vodafone, UIB, Cyient, Ericsson, Tata Communications, AM Technologies, TCS, Livnsense, Aricent, Accenture, IBM, Digisoft, Reliance Jio, Informatica, Vymo, Vphrase, Uniphore, Yes Bank, Yactraq, Neewee, Exponentia DataLabs and Racetrack demonstrated their innovations from 26th to 28th November 2018. The winners will be facilitated at the Aegis Graham Bell Awards Grand Ceremony on 18th January 2019. The jury mentioned below are been meticulously chosen who promise to select the best of best innovations: ·Dr Abhijit Gangopadh…

Faber-Castell Design exclusively at William Penn now!!

by Sana Shaikh 
William Penn, the purveyor of premium writing instruments, started its operations in the year 2002, as a stationery and writing accessories store in Koramangala, Bangalore. In 2004, the first exclusive writing instrument store was established at Forum Mall, Bangalore. William Penn today has 30 exclusive outlets across 11 major cities and more than 20 globally renowned brands on offer. From retailing at the best locations to offering a curated range of lifestyle accessories sourced from across the globe, William Penn takes that extra effort to give customers a world-class shopping experience. And hence, this time it brings the new series of pens by Faber-Castell, a pioneer in manufacturing writing instruments.
The Faber-Castell Design series with its purist and functional design language has become an elementary component of the Faber-Castell core range, over the years. This ‘Fine Writing’ collection caters to the wishes of discerning consumers and is ideal for gifting wi…

Amway India forays into Refreshing drinks market with the launch of Nutrilite Fruit Drink mix Nutrilite Fruit Drink mix has no added preservatives, no artificial colors & no artificial flavors

New Delhi, March, 2017: Amway India, the largest direct selling FMCG Company of the country, has entered the refreshing drinks market with the launch of Nutrilite Fruit Drink Mix.  This is the first time that Amway India has extended Nutrilite’ s brand name in the refreshing drinks market in India. The Nutrilite Fruit Drink Mix in Lemon Lime flavor has 5 fruit concentrates – Acerola, Pineapple, Guava, Cashew fruit and Passion. The drink has no added preservatives, no artificial colors & no artificial flavors and is sweetened with Fructose. The Nutrilite Fruit Drink provides 8 vitamins including Vitamin B which helps support production of energy at cellular level and Vitamin C which is a known anti-oxidant. The Nutrilite Fruit Drink Mix, priced at Rs. 490/- (inclusive of all taxes), comes in an attractive box of 10 stick packs of 20 g each.
Ajay Khanna, Category Head - Wellness, Amway India, said, “Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand*. I…